Why You Still Feel Like You’re Faking It

There is a specific moment many entrepreneurs never talk about. The moment when results start to appear… yet doubt gets louder. Imposter syndrome isn’t a lack of talent. It’s an old internal identity that hasn’t caught up with the reality you’re creating. This week’s letter is about closing that gap.

Your nervous system is wired for familiarity, not expansion. So, when you step into bigger responsibility, or new revenue territory, or higher visibility – the mind scans for threat. It compares today to who you used to be. That’s why you feel split. You’re growing faster than your identity is integrating.

Strategies

Collect Present-Day Evidence

Take a moment to jot down five recent wins – big or small. Sometimes our minds fixate on old stories, but fresh, real-life evidence makes all the difference. Noticing these wins helps shift your sense of self, and when your identity evolves, your confidence naturally follows.

Name the Old Voice

Try giving your inner critic a light-hearted name – something like “Colin the Critic.” This simple step helps you take a step back from self-doubt. Suddenly, it’s not an absolute truth – it’s just a voice you can notice and gently guide in a better direction.

Define the Version You’re Stepping Into

Take a moment to describe “future you” in four present-tense lines. Keep it clear, simple, and practical. Giving your nervous system a direction helps you move forward with confidence.

Stop Hiding Your Wins

Share something you’re proud of with someone this week. Celebrating your successes helps normalise achievement and encourages confidence. When we keep quiet, imposter syndrome can grow – speaking up is a powerful way to overcome it.

Act Before You Feel Ready

Commit to taking at least one small, imperfect action each day. Consistent action shapes your sense of self far more quickly than reflection alone.

Reduce the Information Diet

Comparison can often sow seeds of doubt. Try challenging yourself to 24 hours without scrolling on social media – give your mind the freedom to tune into your own thoughts and rediscover your inner voice.

Conclusion

The truth is, imposter syndrome isn’t proof you’re not ready – it’s a sign you’re expanding. It means you’re doing something bold, something your old self couldn’t yet imagine. But you’re not that old self anymore. Confidence doesn’t come from knowing everything. It comes from trusting who you are while you figure things out. Let your actions lead. Let your growth land. And most of all – allow yourself to belong exactly where you are.

Ponderings

• What identity am I still trying to grow beyond?
• Where am I still waiting for permission?
• Whose voice am I trying to impress?
• What would I choose if I trusted myself fully?

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